Alce Nero

Smart Hospital
27 January 2020

Alce Nero


Analysis and Strategy + Press Office and Digital PR

Alce Nero is the farmers and beekepers’ brand that, since the 70s, has been going down the road of Organic, becoming today one of the main national players in the field.

For Alce Nero we deal with strategic counselling to identify the most effective ways to promote the brand and its events, with a particular focus on the territory of Emilia-Romagna, where the company’s based. We detect opportunities for the brand’s visibility, that could be consistent with its philosophy, its values, allowing to intercept the target audience.

Since 2016, we’ve taken care of Press Office and Public Relations with Alce Nero stakeholders in Emilia Romagna.

Partners of AppenBio Project (2017-2019), with Alce Nero as leader: we’ve taken care of the Press Office, coordination of partners and organisation of events. The project is born with the objective of restoring value and competitiveness to the Apennine territory through the creation of a new paradigm of organic food focused on health and a new sustainable and replicable business model.